What Is Digital Marketing?

In this world, hundreds and thousands of people buy their needy things wherever they are for festivals or weddings. For a few years, the shopping trend of people has changed so much that nobody wants to go to the market & buy anything they, go to websites and buy whatever they need. Thus the sales of shopkeepers who have their shops like small cloth shops, grocery or toys shops are going down day by day. It is very difficult for them to do business nowadays.

There is a one and only option for them & this option or this way is digital marketing. What is digital marketing, why is this needed & how can we use this to help businesses and in return earn money? The answers to all questions are given in this article. So, please read to this end.

· First of all we will see what is digital marketing?

Digital marketing is the type of marketing by which any business can market its product or services to its targeted audience at a very small cost and achieve its goals & this is also known as online marketing.

When a company or a business launches a new product they market that product to reach the largest targeted audience. The meaning of marketing is to connect to the right customers at the right time, and in today’s world, we have to connect them on such a platform where they spend a lot of time and that platform is the Internet. In India, approximately people of all ages use the internet and it is increasing day by day. Whether it is a small business or a multi-national company all have to market their services online.

A few years back now, companies use big banners, templates, and posters to market their services. Same as that, we can market our services or products through online digital marketing. Whether it is online or offline marketing the only goal is to reach the big targeted audience. In offline marketing to advertise any product, you have to pay a lot of money but from digital marketing, you can reach your audience worldwide at the least cost.

Now we will discuss why digital marketing is too important. Through Digital Marketing you can reach your audience in a very informative way. When there were no smartphones, businesses use television, radio, newspapers to market themselves through advertisements. But in today’s world, the audience especially youth are spending a lot of time on online platforms like Facebook, Instagram, Linked In, Twitter, etc. YouTube has replaced Television. Music Player Apps has replaced radio and Blog posts had replaced newspapers. This is why companies prefer to advertise online because on that platforms they have the largest traffic.

Through Digital Marketing, Companies have the opportunity to get their hands on the largest audience. A few years back people that the best way of shopping is to go to the market and buy what they want but nowadays people think that it is a waste of time because they can do the same work by sitting in front of their devices. Through Digital Marketing not only customers are happy but businesses are also getting ease of marketing because they can reach their audience in a very small time which helps them in increasing their sales to an all-time high. The use of Digital Marketing is at its peak nowadays. Because businesses know that they will get higher traffic in very lower investments.

· Where and how we can use Digital Marketing?

1. Blogging-

This is the best way to do digital marketing of your products. In this, you have to make a blog on the name of your company, in which you will give all information about your company and their products and whenever new products launch you will give all information on this blog and through this, you can attract a hell of a lot of customers to buy your products.

2. Content Marketing-

In this, you will give all information about your company and their products in form of content. You have to write everything in a right and attractive manner and you have to mention all deals and benefits of your product. By this, the reader gets to know about you and your business which creates trust and helps your sales to grow.

3. Search Engine Optimization (SEO)

If you want a lot of traffic on your website or blog you have to learn SEO and use it on your website. Whenever a user needs any information they ask google and google uses SEO to get the best information and give it to them. If your website ranks on Google Result Page (SERP) so more and more people know about you and your business and this helps in build trust and get more sales. Thus you have to update your site based on Search Engine guidelines.

4. Social Media Marketing

Social Media is a very important part of Digital Marketing. Business can not only promote their services on social media they can also know about how users are feeling about their brand. Social Media Marketing plays a vital role in promoting your business. In social media marketing, you can use Facebook, LinkedIn, Twitter, Instagram, Snapchat, Pinterest, etc. to promote your business.

5. Google AdWords

Whenever you go to a website you see too many ads on that website, Google AdWords shows 98% of that ads. Through Google AdWords, any business can promote its services or products. It is a paid service offered by Google, you have to create your ad and pay to promote them and Google will show this ad on valuable websites by which you can reach your targeted audience. Through Google Ads, you can show many types of ads such as Text Ads, Image Ads, GIF Ads, Match Content Ads, Video Ads, Pop-up Ads, Sponsored Search, Web Banners Ads, etc.

6. Apps Marketing

On the internet, many companies developed apps and promote ads on apps to reach a targeted audience through Apps Marketing. This is a very nice type of digital marketing because today everybody is downloading too many apps on their mobile devices and use them thus businesses use them to show ads on apps to reach thousands of potential customers. If someone clicks on that ad they will redirect to your website.

7. YouTube Channel Marketing

Nowadays YouTube is the second biggest search engine thus YouTube holds a lot of traffic. YouTube is the best way to promote your business through your videos. You have seen that when you are playing a video advertisement of business starts between your video. YouTube has a large viewership so it is very easy to convert a viewer to your customer.

8. E-mail Marketing

In this, companies send e-mails to their old customers and tell them about new deals and products and attract them to buy their products. With this information, they also give a link that redirects them to the shopping page and this increases their sales rate at a huge scale. By email marketing, you can reach hundreds of thousands of people with one click. Digital Marketing is a very valuable and easy process. By digital marketing, you reach customers anywhere and promote your products everywhere.

So, Friends, that’s it for today. I wish you get the knowledge you want. If you like this blog then please share this on social media. We will always try to give you the best information in one place so, you never have to go anywhere else. If you have any concerns about this information comment or DM us on Instagram @web_tangeled. Please give your feedback in the comment box.

Thank You