What is Black Hat SEO?

 We all like to take the risk, to do a daring thing. This is not only done by children, but even persons of big ages also try to do such things which are not liked by our society. But in the pressure of family, they are not able to do such things, then they do these things in a different manner. Such as guaranteeing to teach you Black Hat SEO.

Almost 90% of Digital Marketing Institutions have Black Hat SEO in their Syllabus and I have said too many times there are no things like Black Hat SEO. But if you are a normal person you do comparisons, Such as you will say on one hand he has just started a blog and on other hand, there are several institutes which takes 5 to 6 figures of fees, and you will find the conclusion as he does not knows about black hat SEO Therefore he says that there is nothing exists like Black Hat SEO.

So, in today’s blog, I will be giving you strong proof that Black Hat SEO does not exist. So let us first think about what is SEO? SEO stands for Search Engine Optimization. Once Amitabh Bacchan Sir Said that English is a funny language. In the name Search Engine Optimization, we do not know clearly that we have to optimize search engine or optimize for search engine. As we cannot optimize search engines we have considered on our own that we have to optimize for search engines. So, our work is to optimize our sites for Search Engine.

So, with that said let’s discuss what does search engine needs:-

1. It is easy to find your site. Therefore you make backlinks for your site.
2. When a Search Engine comes to your homepage it is easy to reach all your pages. For this, you submit Sitemaps and do internal backlinking of your site.
3. It is easy to browse your website by a user. For this, you improve the performance of your site and fix the technical issues.
4. The answer to questions which is searched by users is available on your website. For this, you post high-quality original content.

Simple Four steps now why do we need black hat people in this. These are the normal things which can be done by anyone. The reality is that from 2000 to 2005 some tricks are used to rank their websites fast. At that time search engines are not too smart, so if you write your keywords 100 times on white background with white font color so there is a chance that your webpage might get ranking.

At that time, people use article spinner, make 100 copies of the same blog, people make the private network of hundreds of blogs and in exchange for backlinks, they earn dollars. So, the people who are doing this type of works think to name this service so they are not doing SEO and a thief will never consider himself a thief. So, for a professional name they tacked the name Black Hat Hacker and replace the hacker from SEO. A hacker is a person who takes work from computers by non-standard methods and a Black hat hacker is a person who is a hacker but works with criminal intentions. When taking the name Black Hat SEO they did not think that this links to criminals and today all reputed institutes print Black Hat SEO in their brother. It is like medical institutes provide a crash course for killers.

Let us think that you like to take the risk you have seen scam 1992 and you think that you love to take the risk and you want to learn Black Hat SEO in any manner. Let just think in today’s world when a smart search engine like Google has arrived is there any use of these tricks. Let us go back to our story, the game of spinned content is going well then Google started to clean this mess. In 2011 Panda Algorithm of Google is launched and started punishing sites with spined content by demoting or de-indexing and in 2012 Penguin Algorithm of google is launched and De-indexed or demote the sites with bad backlinks. In 2013 Google comes with a new algorithm named hummingbird. With this update Google learned to search on the basis of meanings of a keyword so, by this update, the benefits of keyword stuffing are completely finished. After too much time updates are made in Panda, Penguin, and Hummingbird. After these updates, these three algorithms became major algorithms of Google. Therefore before giving any search result google tries to understand the nature of the queries, it checks the content of websites coming in search results, and if also check the quality of backlinks instead of the number of backlinks, and then ranks the websites.

Google traces the people planning the game of such ranking and gives them a manual penalty. If someone tries to spin the content & then put it to various websites or put copied content from any website, Google does not index them and avoids them. Whenever someone tries to act over smart related to structured data Google also gives a manual penalty to them. Google has thousands of software engineers studied from the best universities of the world and the black haters don’t have the knowledge of coding and SEO, they only have that 15 years old tricks and they just try them on new sites because on new sites there is no traffic going so Google ignores it.

You will not listen to me so you can listen to this from Matt Cutts. In a blog written by him in 2012 that the opposite of white hat SEO is Black Hat Web Spam, we say web span to distinguish it from email spam.

So, the conclusion is that the institutes which say they will teach you Black Hat SEO are only teaching you spamming. Thank you for reading this to the end.